Finding the right way to tell a story.



I believe in always putting the user first. Form follows function, or in this case Ui follows UX. Interactions and rewards, ease of use and enjoyment are the building blocks to a strong coherent digital product. Digital products are often part of a bigger eco-system and most often are the first touch point for a consumer. Get this right and you can be rewarded with authenticity and brand loyalty. 



Don't run before you can walk.


Build Modular.

All design elements have a symbiotic relationship to each other when created for a specific environmental experience. When we set out to create a new corporate identity we must start from the beginning, and from the beginning I mean we must lay the foundations first. As designers, we are somewhat the architects and the tradesmen of the graphic design process. Building modular, with rules and systems allows us to create coherent and flexible designs.



Align with the user.

Understand the end user, understand what makes them tick, what they respond to and what emotional keys create brand loyalty. Always think globally, build a product that is fluid, authentic and can grow. Building a reflection of your audience through interaction, voice, tonality, colours, images and services will keep your audience engaged and coming back for more.



Build prototypes, digital or with paper, understanding your user's habits and needs is key to creating a high-value product. Be hands on, don't be afraid to fail, in fact that is indeed what it's all about. Only through seeing our mistakes can we streamline perfection so we don't make them again. Design systems strive when challenged, they evolve, design systems should never be stagnant but should relish in all the constant challenges they face, whether its a migration to a new platform or a shift towards a new type of user group for example.


Build things! try things! get up close and personal with your product. Cut out pictures and stick newspaper headlines over them, make cardboard iPhones, use them like a window and perform behind that stage. Let technology help us to become more human, self-reflective, silly and vulnerable, expressive and excited. There are so many ways to make quick agile prototypes that allow us to filter out what is fun, important and what is unnecessary and egotistical


The Tools

The tools of the trade are in constant change, right now we could not be better equipped. with new products be pushed and tested on us are the crazy rate, there seems to always be a new plugin, update or software launch. Its easy to get lost in choice, the main point is though that we don't become reliant on them and continue to make good strong real-world decisions, focused on research and experience. After all, these programmes are just our paint brushes, without a reason to paint, without the question why? we will never get to create the perfect picture.


Paper vs Digital

Both have their strong points, both agile and quick. Here I will argue for both in the creative process. Both are relevant at different times though, paper prototyping engages the participants in the conversation. The very nature and tactility of paper is very rewarding, the feeling of building something physically, especially in a digital context can be both rewarding and surprising.


Digital vs Paper

Building rapid prototypes on whatever device it is with the tools we have at hand, has never been easier. We can build tangible products as designers without the need of lengthy developing loops. We now have the power to bring ideas to life in a digital sense and get them to market in a such a way that was unprecedented only a few years ago.