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Deutsche Bahn

Building a visual identity for Deutsche Bahn with illustration.

Illustration has become an indispensable part of digital product design. It is a way to express brand perspectives and ​ideals in and amongst the UI, glueing the experience together.

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Diversity

Illustration has become an indispensable part of digital product design. It is a way to express brand perspectives and in and amongst the UI, glueing the experience together.

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Face to Face

Our illustrations are flexible, minimal and lightweight. They are easy to scale and build upon..

A Beautiful World

Nobody is perfect! But we are all beautiful in our own in-perfections. We celebrate, embrace and empower disabilities, self-expression and nature, taking our social responsibilities the up most of importance.

 

 

Shades of Complexity

Our illustrations use blue as a stylistic choice for skin and at the same time this palette celebrates diversity and familiarity in the Deutsche Bahn universe, anchoring the user a unique experience.

 

Dress to Impress

We use a custom palette that is based on the Deutsche Bahn brand standards. With a limited palette we are able to get creative and produce a wide range of accessories and situations that belong to the brand. These are and instantly to the audience.

 

 

People & Situations

Our products have many different tasks to fulfill, as we create user centric experiences we showcase people to tell those stories, humanising the experience. Often referring to the protagonist of certain situations. Illustrations are relatable and an easy way to make complicated scenarios seem and feel easy to handle.

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Services

Depicting services is a great way to showcase human interaction with our products and the brand.

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Transportation

At Deutsche Bahn there are many different types of transport, not only trains that are offered as a service. To fit with the look of the illustration we have simplified the appearance of types of transport, here are three examples covering the ICE, SBahn Hamburg and buses. For digital products it's important to reduce the complexity of illustrations keeping them simple and clean but still instantly recognisable.

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Story Telling

The surreal and the unsuspecting deliver a type of surprise that becomes memorable and the signature of a great visual experience. Very complicated scenarios can be told and simplified by using fantastical elevations of composition.

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Our products have many different tasks to fulfill, as we create user centric experiences we showcase people to tell those stories, the experience. Often referring to the protagonist of certain situations. Illustrations are and an easy way to make complicated scenarios seem and feel easy to handle.

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The Surreal

We mix together the abstract and the surreal, there are no laws of Physics that exist in this style of Illustration. This allows us to work with metaphors and ideas that would not be achievable otherwise. We are able to create a beautiful and unique identity that is incredibly unique to the Bahn.

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