... is the new German digital youth channel that needs no TV station. The new project from ARD and ZDF was created to give the youth of Germany a platform that was relevant to their consumer needs and reflected future and current trends in digital media. The brand was created to be bold, brash, unforgiving but at the same time honest and sympathetic. FUNK promotes Germany's rising YouTubers whilst also creating exciting and modern content, sourcing current trending topics and news from Facebook, Snapchat und Instagram. Our task was to create a brand that embodied this, this would include all aspects of design, UX, concept, motion and brand principles that were open and flexible for future growth.