COME FLY WITH ME
One of Germany's leading airlines needed a new look. The vision for the design was one that was agile and could be used in many ways to promote the brand. A clean sophisticated design that used the runway as a platform was created. The runway could always be seen in the advertising and linked the world together as a key signifier, creating continuity across all design execution. The clean look gave a sense of sophistication and security but at the same time had a youthful energy to it. Using very stylised props and people to promote the dynamic approach to the brand story.