Hand in Hand

Made by hand, created with hands. At the very heart of the Subway brand is a product that is created by people for the people. I really wanted to make this a driving force of inspiration for how the new campaign would look. All the typography would be created with the same handmade feel used to create the subway sandwich. Honesty and passion for creativity can clearly be seen when something is created by hand. All the promotion and advertising was created in house by passionate designers with their very own hands. The design approached rolled out across Germany and has remained popular and still drives the look for subway today.