I build Digital First Brands, Apps, Websites, Lead and grow design teams.
let me introduce myself
Hi, my name is Paul, I am a digital design lead and co-founder of the digital-first branding studio >>Hyperfocus<<. I have been in the creative industry now for the past 25 years, starting off as a graphic designer and now leading teams and running a design studio. Originally from the UK, I have resided in Germany for the past 15 years where I have worked for some of the biggest names in the business.
— Digital Brand Lead
Hyperfocus reel
Clients over the years.
Vitra, Coca Cola, VW, BMW, Deutsche Bahn, German Wings, Subway, Funk, Smart, Jagermeister, Activision, Nintendo, Adidas, Bench, Nhow
Tools
Figma
Creative Suite
Premiere
Recognition
OFFF Festival
Novuum magazine
Computer Arts
ATZN
Lovers Magazine
Agencies
AKQA
BBD
LLR / Head of Design
Jung von Matt
LaRed
JWT / Head of Design
Shift & Sinner Schrader
Attik
Selected Work
Over the years, I have worked on multiple projects and led teams. I have made a selection of a few below I would like to share. I don't want to show thousands of projects as they get lost in a sea of noise. My main focus is digital branding, and I feel these projects encapsulate where I am today as a creative.
Elevating brands and building visual Identities the way they should be, this is why we built Hyperfocus. We were also a bit fed up with not finding the right environment to build something cutting-edge. So we did it ourselves. We are now a core team of 5 and are fast becoming one of the go-to destinations in Hamburg for digital first branding.
Hyperfocus is — Jan Stein, Anatolij Roppelt, Jinnee Ting, Alex Helmig & our network / partners across the industry
Hyperfocus.cc
Our Clients
Google, RedBull, Sennhiesser, Bundesdruckerei, One Pay, Cellect, VOY, Fun Factory, 86 Tales, RS, Heimplanet
YouTube
I think it’s super important to show and have an opinion. With this in mind, we launched our YouTube channel dedicated to everything brand-related. You can see Jan and me with the occasional guest, chit-chatting about new brands and the industry.
The Archive
25 years is quite some time, so I didn't want to bore you with a long list of old projects. However, there are some highlights I don't want to be forgotten as they have shaped my career. The German wings branding campaign, The German Subway brand design whilst head of design for Lukas Lindemann Rosinski, Working with the Attik & Coca Cola for the Olympics, and being part of the winning team that pitched and won for VW.de
Subway
— Campaign Branding - Design Lead
German Wings
— Campaign Branding - Design Lead
Vitra
— Website - Concepts
Coca Cola / Olympics
— Illustration - Branding
Smart App
— Product Designer - App
Frankfurt Buch Messe
— Rebranding - Design System
Ginger
— Visual Identity
Lition
— Branding - Platform
VW.de
— Platform
BMW
— Web special
Nhow Music hotel
— Interactive Book - Visual Identity
Adidas
— Brand Bible
Paul Watmough-Halim