Heimplanet is an outdoor brand with an edge. Established 16 years ago the brand strives to redefine the outdoor sector with innovation coupled with a sense of cool.
We were asked by Heimplanet to redefine their brand system, bring it together, and align it ready for the future. Our approach was to develop a brand system that combined a modular grid system, TOV, design assets, and animation. The results speak for themselves, a modern techy approach that is rich in motion and storytelling through beautiful photography, well-crafted design, and a beautifully illustrated brand platform.
Developed @Hyperfocus with Anatolij Roppelt & Jan Stien